This is the basic layout of most high-converting sales pages. Whether that is for a service like coaching or Skype lesson, or an online product like a digital course or e-book. You are selling your product or program. This will guide you through crafting copy that CONVERTS.
Pain Point Headline Goes Here
Welcome to Grimsrud Flute Studio!
And maybe, you can have some body copy with bullets, ya know:
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Like this
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This
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And ooh -- one of these!
Introducing [service], a[time frame] [noun] so you can
[benefit that he or she wants ... basically, your value proposition].
[Paint a picture with an image of pictures of you working with a student, etc. -- we will insert these here to keep it very visually communicative!.]
INCLUDE IMAGES OF YOU TEACHING HERE
Here’s what you get with [product/service]:
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Feature, so you can (benefit) and (outcome).
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Feature, so you can (benefit) and (outcome).
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Feature, so you can (benefit) and (outcome).
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Feature, so you can (benefit) and (outcome).
PLUS, you’ll also get instant access to:
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X pages of XYZ
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X video training modules
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Access to XYZ, so you can (benefit) and (outcome).
And did someone say BONUSES?
You also get access to:
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A [noun] with me, so we can pinpoint [pain point] and [how she wants to fix it].
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A personal [noun] -- so you can [benefit] without feeling [fear she has]
How does it work?
STEP 1 DETAILS:
1.
STEP 2 DETAILS:
2.
STEP 3 DETAILS:
3.
Student Testimonial
[social proof like testimonials or press go here]
And just who am I?
[Put a little client-focused bio here - this should be kinda like a super mini-version of your about me page copy]
Here’s what others have asked!
What if I’ve never [fear/painpoint]?
[Answer copy here]
Yikes, I just don’t think I can spend that right now! Isn’t there a bigger payment plan??
[Answer copy here]
I don’t think I have time for this??
[Answer copy here]
Do you offer refunds?
[Answer copy here]
I have more questions, how can I get in touch?
[Answer copy here]
[BUTTON COPY LIKE “SCHEDULE YOUR FREE INTRODUCTORY LESSON TODAY!”]